/ Billy Beer /

The old Billy Brand

Billy Beer was a beer first made in the United States in July 1977, by the Falls City Brewing Company. It was promoted by Billy Carter, whose older brother Jimmy was then the President of the United States. In October 1978, Falls City announced that it was closing after less than a year of Carter’s promotion. The beer was produced by Cold Spring Brewing, West End Brewing, and Pearl Brewing Company.

After Billy Beer ceased production in 1978, advertisements appeared in newspapers offering to sell Billy Beer cans for several hundred to several thousands of dollars each, attempting to profit from their perceived rarity. However, since the cans were produced in the millions, the real value of a can ranged from 50 cents to one dollar in 1981.

Billy Carter was a down to earth southern man that caught the nations attention when his brother ran for the presidency. The media became obsessed with Billy as a foil to his brother, and this attention granted him celebrity like status. Billy was known to be a smooth talking, beer guzzling, uneducated, easy going, good old boy. He used his fame to his advantage and toured the country appearing at events and
endorsing products.

The New Billy vision

We think with our gut, and our values don’t lead us astray. They guide every action we take and are followed by every member of our company. Whether you are creating a visual representation of our brand, curating a brand experience, telling our story, or navigating a day in the brewery, These principles can realign you to the vision.